Reviving the Thrill: Activision's Bold Strategy for Call of Duty

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By William Smith • Updated Oct 15, 2026 at 20:00

Fixing Call of Duty: Inside Activision's Modern Warfare 4 comeback plan - The Game Business — Reviving the Thrill: Activision's Bold Strategy for Call of Duty

Activision is taking a innovative approach to boost interest in 'Call of Duty: Modern Warfare 4' by utilizing the release of 'GTA 6' to increase its visibility. The company has noted a decline in media coverage for the franchise over time, which they call as the 'Call of Duty tax'. Recent articles have explained the comeback plan and the imminent release dates for 'Modern Warfare 4' on Xbox and PC.

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